Charlie Sheen’s use of technology and web 2.0 has earned him big dollars and a ‘winning’ formula for his own personal brand.
The Two And A Half Men star has greatly benefited from his own ability to embrace the internet, exploring all the marketing tools available to him. From breaking a twitter record, to hosting his own internet show on Ustream, the actor has done what few in Hollywood have ever achieved. Parody videos created by fans and websites dedicated to his one-liners are giving the actor non-stop free promotion and this in turn has created an audience of marketers for Charlie Sheen.
His infamous ABC interview gave birth to many of the viral video spoofs we have seen of his ‘radical’ behavior, which in turn, has fueled his twitter fan growth, and other media interview requests. With so many people discussing and sharing his antics, his own brand of controversy has been implanted onto the web, and has helped him sell tickets for his tour dates.
On top of that, Sheen’s regular updates with his fans on twitter provide a direct relationship and route to market. Sure that sounds a little cold, but he does have a following he can reach out to about his products.
Looking at what he did this week, Sheen took the next step in his own web fueled marketing campaign by making a self-parody video. This clever twist gave yet another viral hit to his name, as bloggers and social media re-posted and discussed how outrageous it was to see him spoof himself.
With many dates left on Charlie Sheen’s tour, the actor has a non-stop ‘Bi-Winning’ 24/7 marketing campaign, and other celebrities in the entertainment industry should learn from his online success.
A 75-year-old woman was recently arrested by the Georgian police after she single-handedly cut off Internet connections in Georgia and neighbouring Armenia.
AFP reports that the pensioner was digging for scrap metal with the intention of stealing it when she stumbled upon a fibre-optic cable which runs through Georgia to Armenia, forcing thousands of Internet users in both countries to lose Internet connection for several hours. Georgian Railway Telecom, the company that owns the cable, said that the latest damage was serious, causing 90 percent of private and corporate Internet users in Armenia to lose access for nearly 12 hours while also hitting Georgian Internet service providers.
“I cannot understand how this lady managed to find and damage the cable. It has robust protection and such incidents are extremely rare,” Giorgi Ionatamishvili, Georgian Railway Telecom’s marketing head, told AFP.
Apparently, this wasn’t the first time it happened. In 2009, another scavenger damaged a fibre-optic cable while hunting for scrap metal in the impoverished ex-Soviet state, forcing many Georgians’ Internet connections to get interrupted.
The woman has been charged with damaging property and could face up to three years in prison if convicted.
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Texas Open: Kevin Na sets PGA Tour record for worst par-4 hole with 16
Kevin Na set a new low Thursday for the worst par-4 hole in the PGA Tour record books, shooting a 15 to plummet to 10-over following a nightmarish sequence of shots.
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ABC <b>News</b> Exclusive: Pat Tillman's Mom Wants General Stanley <b>...</b>
ABC News' Jake Tapper reports: President Obama named retired General Stanley McChrystal to co-chair a White House commission on military families this week, but according to perhaps the most prominent military family of the last decade, ...
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ABC <b>News</b> Exclusive: Pat Tillman's Mom Wants General Stanley <b>...</b>
ABC News' Jake Tapper reports: President Obama named retired General Stanley McChrystal to co-chair a White House commission on military families this week, but according to perhaps the most prominent military family of the last decade, ...
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Apple has reportedly become more aggressive in securing components from overseas suppliers, making moves such as upfront cash payments to both ensure supply and block out competitors.
Analyst Brian White with Ticonderoga Securities said in a note to investors on Thursday that Apple began "aggressively attacking" the component situation in Japan following the earthquake and tsunami that struck the country. The iPhone maker reportedly sent executives to suppliers immediately to ensure adequate supply of components, and also began offering upfront cash payments.
Separately, White's contacts in Taiwan also revealed that Apple is allegedly securing component capacity using what is known as a "three cover guarantee," referring to capacity, stock and price. Apple's move is seen as one that could potentially block out competitors and prevent them from building ample supply of devices.
The information comes as a separate report out of the Far East suggested that a one-month delay for Research in Motion's PlayBook tablet was as a result of Apple securing most of the available touch panel production capacity. The delay has forced the PlayBook to go on sale after Apple's in-demand iPad 2.
Last month, it was said that Apple could agree to price hikes in order to secure touch panel supply, particularly in the aftermath of the Japan earthquake. Apple was said to be in talks with component makers about touch panel pricing, and allegedly considered some price increases in negotiations.
In the company's last quarterly earnings call, Apple Chief Operating Officer Tim Cook revealed that Apple had invested $3.9 billion of its nearly $60 billion in cash reserves in long-term supply contracts. He declined to reveal what components Apple had put its money toward, citing competitive concerns, but said that it was a strategic move that would position the company well in the future.
Analysts largely believe that the secret investment was related to touch panel displays that are the centerpiece of devices like the iPhone and iPad. One cost breakdown estimated that such an investment could secure Apple 136 million iPhone displays, or 60 million iPad touch panels.
It's a move similar to 2005, when Apple inked a major deal with Samsung to secure longterm supply of flash memory. NAND flash would go on to become a major part of Apple's products, including the iPhone, iPad and new MacBook Air.
Seas0nPass jailbreak tool has for both Windows and Mac has been updated with the latest untethered exploit to untether the jailbreak on second generation Apple TV, running on the latest iOS 4.3.1 (4.2.1)
For those of you who don’t know, Seas0nPass jailbreak tool is like PwnageTool for Mac, or Sn0wbreeze for Windows, which can can create custom jailbroken .IPSW files for your second-gen Apple TV.
Before you proceed with the jailbreak, you will need the following:
- A Micro-USB cable
- iTunes 10.2.1
- iOS 4.2.1 (Based on iOS 4.3) for Apple TV
- Seas0nPass
All download links are posted at the end of this article.
Step 1: Download and launch Seas0nPass.
Step 2: Now select “Create IPSW” option to build your own custom jailbroken 4.3.1 firmware for Apple TV.
Step 3: Now wait for Seas0nPass to download all the files required for creating custom firmware.
Step 4: When prompted by Seas0nPass, connect your Apple TV using a micro-USB cable (leave power disconnected), and hold-down both the ‘MENU’ and ‘PLAY/PAUSE’ buttons for 7 seven seconds.
Step 5: iTunes should now open automatically to start the restore process.
Step 6: iTunes will confirm the restore when complete. Once done, your Apple TV will be fully jailbroken, untethered on iOS 4.3.1.
Once complete, remove the USB cable and connect the HDMI cable.
Once you are done with the jailbreak, you can install the following apps on your jailbroken 2nd-gen Apple TV:
- How to Install XBMC Media Center on Apple TV 2G [Guide]
- Plex Has Been Ported to Jailbroken Apple TV 2G ! [VIDEO]
- How to Install NitoTV Weather and RSS App on Apple TV 2G [Jailbreak]
- Apple TV 2G Gets Web Browser and Last.fm Apps via aTV Flash [Video]
- Exposed VNC Server Plugin Enables Remote Access On Apple TV 2G
Required download links are as follows:
Download iOS 4.3.1 (4.2.1) for Apple TV
Download iTunes 10.2.1 for Mac OS X
Download Seas0nPass for Mac OS X
Download Seas0nPass for Windows
You can follow us on Twitter or join our Facebook fanpage to keep yourself updated on all the latest iPhone jailbreaking and unlocking releases.
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If the players win the fans lose. I see it as if the players win, the price continues to climb out of control, making ever seeing a game life at the stadium impossible to justify with the economy the way it is. Although I don't believe the owners care about lowering prices to allow the medium income family, but at least the need to raise prices isn't there. Direct TV has climbed to over $300 to watch your favorite teams. So, why they argue about the 9 billion we give them a year, we have to set back and wait to see how there going to pay for all this by emptying our pockets, while we thank them for agreeing on the terms.
Read more at the San Francisco Examiner: http://www.sfexaminer.com/sports/nfl/2011/03/theres-nothing-normal-about-these-nfl-labor-talks#ixzz1JWifUR00
Kevin’s post and David Glenn’s story are deeply troubling in so many aspects that it’s hard to pick out which ones are the worst. The popularity of the business major, the low work-demands made of students, the quirky assignments and exams . . . they add up to, well, what we get as documented in Academically Adrift. That is, low learning outcomes, little coordination between pedagogy and outcomes, and meager effort on the part of students.
But something else in the story bears highlighting, and it might go to the heart of the problems of the business major. In their analysis of CLA scores for undergraduates, Arum and Rooksa found that business majors score the lowest on writing-and-reasoning skills improvement while in the first two years of college.
A big problem, indeed, when set alongside another statement made by Glenn at the end of the piece: “According to national surveys, [employers] want to hire 22-year-olds who can write coherently, think creatively, and analyze quantitative data.” Note what comes first: the writing. We hear it in just about every survey I’ve seen which asks employers about problems or needs in the workplace. They always emphasize communication skills, particularly writing skills. In sum, businesses need competent writers who draft clear prose. Not PowerPoint slides, spread sheets, or Web sites alone, but prose for reports, correspondence, agreements, white papers, etc. Not collaborative composition only, but solitary composition, too.
That’s the reality, but in Glenn’s story, I found only one case in which the examination of writing quality was emphasized, the University of Viriginia’s business school.
Why doesn’t it come up all the time?
Obviously, because writing is a labor-intensive activity for student and for professor. Assign each student a 15-page white paper on some subject or another and the workload for everyone rises considerably. For the student, it means paying attention to punctuation, diction, transitions, and structure, not to mention pursuing one line of thought through 3,000 words. For the professor, it means grading punctuation, diction, transitions, and structure, not to mention one line of thought through 3,000 words.
It is precisely the kind of training that business majors need and employers prefer, but it looks just too darn onerous for students and for teachers. Even if students end up on the job writing more PowerPoints than long papers, the training in prose composition in school pays off.
We should guard against an assumption cited in the article that what people will do in the workplace should be replicated in the classroom. This is to align training and the thing you will eventually do too closely. Students should write papers that are longer than the things they will have to write in the workplace. They should spend more time alone than they will in the workplace. Training should always require practices that exceed the tasks that need to be handled later on.
If business school leaders wish to improve learning outcomes and raise the workplace readiness of graduates, they have a simple option: require a year-long composition course at the beginning of the major. That course should focus on prose and should minimize collaborative work.
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Big Media Falls for GE <b>News</b> Hoax (Cont'd) - Giovanni Rodriguez <b>...</b>
The Week takes a short look at what yesterday's GE news hoax may have actually accomplished: --"It was a glimpse of an ideal world." Idea here is that the fake storyline might have helped people imagine a world where businesses "biggest ...
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NBC <b>News</b>, CNBC, MSNBC All Particpating in NBCU's 2011 'Earth Week <b>...</b>
The networks of NBC Universal, including CNBC, MSNBC and NBC News, are all lining up green-themed programming for the 2011 installment of the company's Green is Universal “Earth Week” April 17-24. On “Today” Kathie Lee Gifford and Hoda ...
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