The crowdsourced funding craze is picking up steam. Tonight we see the launch of 33needs, a site where socially-minded startups can raise initial seed funding from individual contributors on the Web. It is Kiva meets Kickstarter.
Social startups post their “needs” in terms of how much money they are looking to raise, what problems they are going to solve and how they are going to do it, along with a video to help spread the word virally. People can invest $10, $100, $1,000 or more, and in return instead of getting shares in the company, they get a promised percentage of revenues for a specified period of time like 5 percent of revenues for three years.
The startups seeking funds are for-profit ventures, as is 33needs. Some of the launch startups include Emergent Energy Group, which wants to bring renewable energy projects to different communities in the U.S., and HalfUnited, a new clothing company which feeds hungry children with part of its profits (see video below).
33needs itself takes a 5 percent cut of any money raised, and nothing if the goal is not met. Generally, thee social startups are trying to raise anywhere from $50,000 or more get their businesses off the ground. They all try to mix profits with creating social good, which increasingly also resonates as a marketing strategy to consumers who want to feel like they are making a difference in the world. Whether or not they actually are is a different matter, but the most enduring social startups will end up being those who create a measurable impact.
The company was founded by Josh Tetrick, a social entrepreneur and former Fulbright Scholar who worked in Africa and for President Clinton. He doesn’t see 33needs as a replacement for angel or seed capital, but rather as a launching pad for ideas that may otherwise never have made it beyond a dinner conversation. “It’s a launching pad that builds fans, breeds a loyal base of people who’ll buy your stuff and use your product,” he argues. “There is so much pent up demand to invest in this stuff—not donate, but invest.”
But using crowdfunding to help start companies, as opposed to microloans for projects (Kickstarter) or people (Kiva), sets a higher bar. These require more money than a simple project. One of the key learnings from Kickstarter, for instance, is that small projects can grow into full-blown startups, but they don’t have to (watch this interview with Kickstarter founder Perry Chen). With 33needs it will be all or nothing. So the startups better make their pitches really good.
It may seem to go against everything you learned in business school, but making your customers happy isn’t the same as delivering a good customer experience.
What?
That’s right. Customer satisfaction and customer experience are not equals. In fact, satisfaction, often measured as a degree of “happiness,” is just a small component of the customer experience.
If you’re a longtime reader, you know quite well that every customer experience begins with a person who has a need, problem, or desire they would pay money to solve. Whether or not they are able to solve their need is their ultimate measure of success. Whether or not you help them solve that need is yours.
Since the customer experience hinges on solving a customer’s need that’s where your focus should be. From product design to marketing, from operations to staffing decisions – everything you do should be about what solves your customers need better than anyone else.
Satisfying customers is a good thing. However, making them happy and solving their need is not the same thing.
I often like to illustrate this point by talking about a visit to the doctor. If my doctor’s main goal were to make me happy, to satisfy me, I’d leave the office with some good drugs and a scale that lies. Is that solving my need? No. I’d sure be happy though.
This doesn’t mean you shouldn’t bother worrying about customer satisfaction, or the degree of happiness your customers feel about your product, brand or company. It just means that your investment should only be in making them happy insofar as it solves their problem.
How can you know if you’re working on satisfaction or solving a need? Here are two questions you can ask as you make any decision or action:
Is there an end to what I’m about to do?
When we’re out to make people happy, we want them to be as happy as humanly possible. Ideally, we want to surprise and delight our customers. If we could, we would do anything! Solving a need is different. We can see a logical “enough” that is matched to a need. More is not always better.
Is this something my customers will pay me to do or provide?
Not necessarily as a discreet price, but customers are smart enough to know they pay for everything you do for them in some way. Your customers will pay you for if and how well you solve their need. If you are thinking they wouldn’t value what you’re about to do enough to pay you for it – you are working on satisfaction, not needs.
A quick look at Target can illustrate both questions. If Target invested in the same policies and staff attention that Nordstrom invests to satisfy customers, it would be a waste. Target customers are looking for (humor me Target, I know your customers would not use these words exactly) “upbeat fashion on a budget.” Target customers would not value – nor pay for – the same kind of happiness Nordstrom offers.
Some have argued – as Karen Freemen, Matthew Dixon, and Nicholas Toman did on HBR last summer – that you should altogether stop trying to delight your customers.
Delighting customers isn’t bad, but your investment should be metered by what solves their need, and not some immeasurable, unending scale of happiness. In fact, if your attempts to delight customers aren’t tied to their specific needs they might not even notice what you’re doing.
Think about it on a personal level. There is something inherently satisfying about having your needs perfectly, simply filled with out a lot of fuss. It’s one of those things that makes everybody happy.
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Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Hancock County drug bust nets 1.56 pounds of cocaine, 4 arrests <b>...</b>
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Social Media Goes Viral on Capitol Hill : Roll Call
When Speaker Nancy Pelosi (D-Calif.) decided to run for Minority Leader after Democrats lost the House in November, she wanted to get the news out fast and cast a wide net. So she tweeted it.
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The crowdsourced funding craze is picking up steam. Tonight we see the launch of 33needs, a site where socially-minded startups can raise initial seed funding from individual contributors on the Web. It is Kiva meets Kickstarter.
Social startups post their “needs” in terms of how much money they are looking to raise, what problems they are going to solve and how they are going to do it, along with a video to help spread the word virally. People can invest $10, $100, $1,000 or more, and in return instead of getting shares in the company, they get a promised percentage of revenues for a specified period of time like 5 percent of revenues for three years.
The startups seeking funds are for-profit ventures, as is 33needs. Some of the launch startups include Emergent Energy Group, which wants to bring renewable energy projects to different communities in the U.S., and HalfUnited, a new clothing company which feeds hungry children with part of its profits (see video below).
33needs itself takes a 5 percent cut of any money raised, and nothing if the goal is not met. Generally, thee social startups are trying to raise anywhere from $50,000 or more get their businesses off the ground. They all try to mix profits with creating social good, which increasingly also resonates as a marketing strategy to consumers who want to feel like they are making a difference in the world. Whether or not they actually are is a different matter, but the most enduring social startups will end up being those who create a measurable impact.
The company was founded by Josh Tetrick, a social entrepreneur and former Fulbright Scholar who worked in Africa and for President Clinton. He doesn’t see 33needs as a replacement for angel or seed capital, but rather as a launching pad for ideas that may otherwise never have made it beyond a dinner conversation. “It’s a launching pad that builds fans, breeds a loyal base of people who’ll buy your stuff and use your product,” he argues. “There is so much pent up demand to invest in this stuff—not donate, but invest.”
But using crowdfunding to help start companies, as opposed to microloans for projects (Kickstarter) or people (Kiva), sets a higher bar. These require more money than a simple project. One of the key learnings from Kickstarter, for instance, is that small projects can grow into full-blown startups, but they don’t have to (watch this interview with Kickstarter founder Perry Chen). With 33needs it will be all or nothing. So the startups better make their pitches really good.
It may seem to go against everything you learned in business school, but making your customers happy isn’t the same as delivering a good customer experience.
What?
That’s right. Customer satisfaction and customer experience are not equals. In fact, satisfaction, often measured as a degree of “happiness,” is just a small component of the customer experience.
If you’re a longtime reader, you know quite well that every customer experience begins with a person who has a need, problem, or desire they would pay money to solve. Whether or not they are able to solve their need is their ultimate measure of success. Whether or not you help them solve that need is yours.
Since the customer experience hinges on solving a customer’s need that’s where your focus should be. From product design to marketing, from operations to staffing decisions – everything you do should be about what solves your customers need better than anyone else.
Satisfying customers is a good thing. However, making them happy and solving their need is not the same thing.
I often like to illustrate this point by talking about a visit to the doctor. If my doctor’s main goal were to make me happy, to satisfy me, I’d leave the office with some good drugs and a scale that lies. Is that solving my need? No. I’d sure be happy though.
This doesn’t mean you shouldn’t bother worrying about customer satisfaction, or the degree of happiness your customers feel about your product, brand or company. It just means that your investment should only be in making them happy insofar as it solves their problem.
How can you know if you’re working on satisfaction or solving a need? Here are two questions you can ask as you make any decision or action:
Is there an end to what I’m about to do?
When we’re out to make people happy, we want them to be as happy as humanly possible. Ideally, we want to surprise and delight our customers. If we could, we would do anything! Solving a need is different. We can see a logical “enough” that is matched to a need. More is not always better.
Is this something my customers will pay me to do or provide?
Not necessarily as a discreet price, but customers are smart enough to know they pay for everything you do for them in some way. Your customers will pay you for if and how well you solve their need. If you are thinking they wouldn’t value what you’re about to do enough to pay you for it – you are working on satisfaction, not needs.
A quick look at Target can illustrate both questions. If Target invested in the same policies and staff attention that Nordstrom invests to satisfy customers, it would be a waste. Target customers are looking for (humor me Target, I know your customers would not use these words exactly) “upbeat fashion on a budget.” Target customers would not value – nor pay for – the same kind of happiness Nordstrom offers.
Some have argued – as Karen Freemen, Matthew Dixon, and Nicholas Toman did on HBR last summer – that you should altogether stop trying to delight your customers.
Delighting customers isn’t bad, but your investment should be metered by what solves their need, and not some immeasurable, unending scale of happiness. In fact, if your attempts to delight customers aren’t tied to their specific needs they might not even notice what you’re doing.
Think about it on a personal level. There is something inherently satisfying about having your needs perfectly, simply filled with out a lot of fuss. It’s one of those things that makes everybody happy.
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Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Hancock County drug bust nets 1.56 pounds of cocaine, 4 arrests <b>...</b>
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Social Media Goes Viral on Capitol Hill : Roll Call
When Speaker Nancy Pelosi (D-Calif.) decided to run for Minority Leader after Democrats lost the House in November, she wanted to get the news out fast and cast a wide net. So she tweeted it.
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Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Hancock County drug bust nets 1.56 pounds of cocaine, 4 arrests <b>...</b>
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Social Media Goes Viral on Capitol Hill : Roll Call
When Speaker Nancy Pelosi (D-Calif.) decided to run for Minority Leader after Democrats lost the House in November, she wanted to get the news out fast and cast a wide net. So she tweeted it.
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The crowdsourced funding craze is picking up steam. Tonight we see the launch of 33needs, a site where socially-minded startups can raise initial seed funding from individual contributors on the Web. It is Kiva meets Kickstarter.
Social startups post their “needs” in terms of how much money they are looking to raise, what problems they are going to solve and how they are going to do it, along with a video to help spread the word virally. People can invest $10, $100, $1,000 or more, and in return instead of getting shares in the company, they get a promised percentage of revenues for a specified period of time like 5 percent of revenues for three years.
The startups seeking funds are for-profit ventures, as is 33needs. Some of the launch startups include Emergent Energy Group, which wants to bring renewable energy projects to different communities in the U.S., and HalfUnited, a new clothing company which feeds hungry children with part of its profits (see video below).
33needs itself takes a 5 percent cut of any money raised, and nothing if the goal is not met. Generally, thee social startups are trying to raise anywhere from $50,000 or more get their businesses off the ground. They all try to mix profits with creating social good, which increasingly also resonates as a marketing strategy to consumers who want to feel like they are making a difference in the world. Whether or not they actually are is a different matter, but the most enduring social startups will end up being those who create a measurable impact.
The company was founded by Josh Tetrick, a social entrepreneur and former Fulbright Scholar who worked in Africa and for President Clinton. He doesn’t see 33needs as a replacement for angel or seed capital, but rather as a launching pad for ideas that may otherwise never have made it beyond a dinner conversation. “It’s a launching pad that builds fans, breeds a loyal base of people who’ll buy your stuff and use your product,” he argues. “There is so much pent up demand to invest in this stuff—not donate, but invest.”
But using crowdfunding to help start companies, as opposed to microloans for projects (Kickstarter) or people (Kiva), sets a higher bar. These require more money than a simple project. One of the key learnings from Kickstarter, for instance, is that small projects can grow into full-blown startups, but they don’t have to (watch this interview with Kickstarter founder Perry Chen). With 33needs it will be all or nothing. So the startups better make their pitches really good.
It may seem to go against everything you learned in business school, but making your customers happy isn’t the same as delivering a good customer experience.
What?
That’s right. Customer satisfaction and customer experience are not equals. In fact, satisfaction, often measured as a degree of “happiness,” is just a small component of the customer experience.
If you’re a longtime reader, you know quite well that every customer experience begins with a person who has a need, problem, or desire they would pay money to solve. Whether or not they are able to solve their need is their ultimate measure of success. Whether or not you help them solve that need is yours.
Since the customer experience hinges on solving a customer’s need that’s where your focus should be. From product design to marketing, from operations to staffing decisions – everything you do should be about what solves your customers need better than anyone else.
Satisfying customers is a good thing. However, making them happy and solving their need is not the same thing.
I often like to illustrate this point by talking about a visit to the doctor. If my doctor’s main goal were to make me happy, to satisfy me, I’d leave the office with some good drugs and a scale that lies. Is that solving my need? No. I’d sure be happy though.
This doesn’t mean you shouldn’t bother worrying about customer satisfaction, or the degree of happiness your customers feel about your product, brand or company. It just means that your investment should only be in making them happy insofar as it solves their problem.
How can you know if you’re working on satisfaction or solving a need? Here are two questions you can ask as you make any decision or action:
Is there an end to what I’m about to do?
When we’re out to make people happy, we want them to be as happy as humanly possible. Ideally, we want to surprise and delight our customers. If we could, we would do anything! Solving a need is different. We can see a logical “enough” that is matched to a need. More is not always better.
Is this something my customers will pay me to do or provide?
Not necessarily as a discreet price, but customers are smart enough to know they pay for everything you do for them in some way. Your customers will pay you for if and how well you solve their need. If you are thinking they wouldn’t value what you’re about to do enough to pay you for it – you are working on satisfaction, not needs.
A quick look at Target can illustrate both questions. If Target invested in the same policies and staff attention that Nordstrom invests to satisfy customers, it would be a waste. Target customers are looking for (humor me Target, I know your customers would not use these words exactly) “upbeat fashion on a budget.” Target customers would not value – nor pay for – the same kind of happiness Nordstrom offers.
Some have argued – as Karen Freemen, Matthew Dixon, and Nicholas Toman did on HBR last summer – that you should altogether stop trying to delight your customers.
Delighting customers isn’t bad, but your investment should be metered by what solves their need, and not some immeasurable, unending scale of happiness. In fact, if your attempts to delight customers aren’t tied to their specific needs they might not even notice what you’re doing.
Think about it on a personal level. There is something inherently satisfying about having your needs perfectly, simply filled with out a lot of fuss. It’s one of those things that makes everybody happy.
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Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Hancock County drug bust nets 1.56 pounds of cocaine, 4 arrests <b>...</b>
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Social Media Goes Viral on Capitol Hill : Roll Call
When Speaker Nancy Pelosi (D-Calif.) decided to run for Minority Leader after Democrats lost the House in November, she wanted to get the news out fast and cast a wide net. So she tweeted it.
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Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Hancock County drug bust nets 1.56 pounds of cocaine, 4 arrests <b>...</b>
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Social Media Goes Viral on Capitol Hill : Roll Call
When Speaker Nancy Pelosi (D-Calif.) decided to run for Minority Leader after Democrats lost the House in November, she wanted to get the news out fast and cast a wide net. So she tweeted it.
benchcraft company portland or
Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Hancock County drug bust nets 1.56 pounds of cocaine, 4 arrests <b>...</b>
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Social Media Goes Viral on Capitol Hill : Roll Call
When Speaker Nancy Pelosi (D-Calif.) decided to run for Minority Leader after Democrats lost the House in November, she wanted to get the news out fast and cast a wide net. So she tweeted it.
bench craft company reviews
Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Hancock County drug bust nets 1.56 pounds of cocaine, 4 arrests <b>...</b>
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Social Media Goes Viral on Capitol Hill : Roll Call
When Speaker Nancy Pelosi (D-Calif.) decided to run for Minority Leader after Democrats lost the House in November, she wanted to get the news out fast and cast a wide net. So she tweeted it.
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Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Hancock County drug bust nets 1.56 pounds of cocaine, 4 arrests <b>...</b>
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Social Media Goes Viral on Capitol Hill : Roll Call
When Speaker Nancy Pelosi (D-Calif.) decided to run for Minority Leader after Democrats lost the House in November, she wanted to get the news out fast and cast a wide net. So she tweeted it.
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Keywords and search engine rankings are the two most important aspects parts regarding to optimizing your articles for search engines (SEO). Search engines check your articles starting with checking your keywords first so you have to place them to the right position where they will be easily detected and recognized as a keyword, therefore the search engines will list your page when others search for that particular keyword.
Why are keywords so important?
A keyword is a term or word that you must place in your particular article more than a couple times, not only once in order to get it recognized being a keyword. When a search engine finds that you have a a word appearing multiple times in your article, it will make a decision that your page might be useful to users who are searching for that particular keyword.
Over using keywords
You have to know that there is a risk of over optimizing your pages for some keywords, this is called "keyword stuffing". This means if you stuff keywords in an article body randomly a search engine is going to detect that you try to trick them in order to get them place your page a high position in the search engines for that particular search term, and will instead of bringing up your content it will penalize your content giving you as low ranking as possible. Remember:, this can have an adverse effect on your other web sites too, not to mention that you can get your site easily banned from a particular search engine if you are caught on you do this too often. (Sometimes even a few times is enough).
What is Keyword Density?
Keyword density in content shows how many times you used the keyword in your page. . Take a 500 words article as an example:: to achieve to a a keyword density of 5%, then you you have to place the keyword in your content 25 times. You can find many products, e-books and articles making recommendations with regards to one keyword density over another but bear in mind you want to avoid keyword stuffing. Some article sites (I mean the big ones) usually limit this at 5% and will not let you submit an article with a higher keyword density. A good example is: Ezinearticles, which has the most powerful tool that detects everything you might use as a trick, from duplicate content to high keyword density. In the end of the day you will have to determine which density is more suitable for your niche keywords and target audience. Every article marketer has their own proven density that works for them and is proven to bring in profit. You have to find the balance between over optimizing the article and still ranking high in search engines at the same time. You are trying to achieve profit here, and profitability and whether or not you will profit of your content does depend on your ranking.
What is the ideal keyword density?
Whichever density you will decide to use , it is a good pattern to follow to place your keywords the way that there are more at the beginning of the article or in the intro text and also the end which will show a hour glass pattern. Getting your keyword density right is the key to start making money from your content, so it is imperative that you will keep a close eye on it. In the end of the day you are looking for profit from your pages, so the key to success is testing, testing, more testing and tweaking. One thing you must do is to keep an eye on your search engine rankings regularly and tracking the click thrus is what you have to do daily.
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Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Hancock County drug bust nets 1.56 pounds of cocaine, 4 arrests <b>...</b>
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Social Media Goes Viral on Capitol Hill : Roll Call
When Speaker Nancy Pelosi (D-Calif.) decided to run for Minority Leader after Democrats lost the House in November, she wanted to get the news out fast and cast a wide net. So she tweeted it.
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Denver Broncos <b>News</b>: Horse Tracks - 2/6/11 - Mile High Report
Horse Tracks -- Your Daily Cup of Orange and Blue Coffee.
Hancock County drug bust nets 1.56 pounds of cocaine, 4 arrests <b>...</b>
Maine news, sports, politics and election results, and obituaries. The Bangor Daily News is your source for breaking news in Maine and up-to-the-second election results.
Social Media Goes Viral on Capitol Hill : Roll Call
When Speaker Nancy Pelosi (D-Calif.) decided to run for Minority Leader after Democrats lost the House in November, she wanted to get the news out fast and cast a wide net. So she tweeted it.
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